Introduction to lifestyle Conventions 2-3

LIFESTYLE CONVENTIONS

CONVENTION 2

There is a model or celebrity on the front cover as the main image and he/she is looking directly at the camera 

Why does the magazine use a model or celebrity on the cover? Why are they looking directly at the camera?

Explain the effect on the target audience.

The reason the models are on the front cover is to persuade women to look like that or for men to look for women like that. The women are also there for voyeurism. She looks into the camera to create an effect of her always looking at you.

 

CONVENTION 3

Direct mode of address is used – the magazine is talking to you and makes a direct reference to you lifestyle. ie. Lose Your Gut, Impress Your Girlfriend, New Styles for You!

Find examples of direct mode of address in the above magazine. Why is this used? What effect does it have on the target audience? 

This makes women want to do everything that people say work or are sexy. They make women feel good about themselves after they've done it